Financial reporting, ratios and forecasts
90 minutesBy the end, you should be able to:
- Prepare common-size and trend analysis.
- Calculate and interpret liquidity, profitability, efficiency and leverage ratios.
- Build a controlled forecast with explicit assumptions.
Common-size analysis
Express statement lines as percentages of revenue or total assets to compare structure across periods or entities.
Ratio interpretation
Ratios become evidence only when benchmarked, trended and connected to operational drivers.
Forecast control
Assumptions, formulas, checks and outputs should be separated and reconciled.
Revenue grows 12% while receivable days rise from 42 to 61.
- Calculate growth and margin trends.
- Compute receivable days using average receivables.
- Forecast cash collection under base and recovery cases.
- Explain the liquidity implication.
=Average_Receivables/Credit_Revenue*365Interpretation: Growth is not automatically healthy: deteriorating collection days can weaken cash conversion and increase financing pressure.
Compute 2025 gross margin and trade receivables as a percentage of 2025 revenue. Compare 2023–2025 receivables growth with revenue growth and identify one cash-collection risk.
Reveal source-based answer guide
2025 gross profit is KES 8,810,000 and gross margin ≈ 38.0%. Receivables/revenue ≈ 19.28%. Receivables rise KES 2.13m → 4.47m (≈109.9%) while revenue rises KES 18.5m → 23.184m (≈25.3%); investigate credit terms and ageing.
Further practice
Analyse the three-year statements, identify two improving and two deteriorating indicators, and prepare a one-year forecast.
A complete answer reconciles the statements, shows calculations, distinguishes profitability from liquidity and states assumptions behind the forecast.